Rate My Outfit
Rate My Outfit
Overview
I collaborated with six UX/UI designers to create Fashionade, an interactive and secure platform for sharing and discovering fashion ideas globally. User research highlighted the need for privacy, leading us to prioritise private chats and groups alongside engaging rating features.
My key contributions included conducting competitive analysis, leading user research, synthesising data, creating personas, ideation, and wireframing, and ensuring Fashionade met user expectations and delivered a seamless experience.
My contribution
UX Research
UX Design
Tools
Figma
Procreate
Miro
Photoshop
Duration
6 weeks
Overview
I collaborated with six UX/UI designers to create Fashionade, an interactive and secure platform for sharing and discovering fashion ideas globally. User research highlighted the need for privacy, leading us to prioritise private chats and groups alongside engaging rating features.
My key contributions included conducting competitive analysis, leading user research, synthesising data, creating personas, ideation, and wireframing, and ensuring Fashionade met user expectations and delivered a seamless experience.
My contribution
UX Research
UX Design
Tools
Figma
Procreate
Miro
Photoshop
Duration
6 weeks
Design Process
We utilised the Double Diamond Design Process, adhering to a user-centred approach through four distinct phases:
Discover: Problem definition, one-on-one interviews, competitor analysis.
Define: Affinity mapping, empathy mapping, user personas, and customer journey mapping.
Develop: "How Might We" questions, Crazy 8’s, MVP development, storyboarding, wireframing, high-fidelity prototyping, user testing, and design iteration.
Deliver: Final presentation.
Defining the Problem
Young adults often struggle to find a fashion platform that combines fun and functionality when sharing their outfit ideas. They face challenges in receiving constructive feedback and saving outfit inspiration, leaving them feeling disconnected from a community that truly understands their fashion journey.
01 Discover
User Research Goals
Identify Key Features:
Determine the essential features users want in a fashion platform.Discover Pain Points:
Understand the challenges users face in sharing and receiving outfit feedback, focusing on individuals under 18 and in their early 20s. Empathise deeply with our target audience.Assess Privacy Needs:
Gauge user privacy concerns and preferences, and investigate how users currently use social media to find fashion ideas.Evaluate Engagement Factors:
Identify what makes a platform enjoyable and engaging for users.Set Experience Expectations:
Discover user expectations for a seamless and satisfying fashion-sharing experience.
User Research 1 / Interview
Key Findings
Our research highlights the importance of creating a space for positive reinforcement, free from negativity or bullying. Private groups emerged as a safe environment where friends naturally provide positive feedback.
Users expressed a strong desire for control over their profiles, including access settings and visibility of their outfits.
While confident in their profile settings, participants identified challenges in sharing and accessing outfits, sparking discussions on enhancements.
Private groups were favoured by participants for sharing outfits exclusively with invited friends, indicating a preference for more intimate sharing settings.
There is a need to allow users to showcase multiple items in a single experience, aiming to streamline the current practice of sharing multiple outfits via screenshots.
Live feedback on outfits was identified as crucial for user decisions in clothing purchases. Further exploration is needed to promote instant engagement in providing feedback.
User Research 2 / Competitive Analysis
Market Overview: We analysed four popular social media apps and one outfit rating app to understand their connection to the fashion industry. This analysis provided crucial insights into how these platforms are used in the context of fashion.
Key Discoveries: Our findings helped shape our interview questions and revealed high functional predictability among social media apps. This predictability highlighted areas of overlap, guiding us to identify gaps and opportunities for innovation in our product.
02 Define
Affinity Map
Affinity Map Insights
Current research participants prefer private text messaging.
Social media is the primary way users share outfits, and emojis are seen as a fun way to rate them.Users show a strong preference for private groups and generally are less concerned with strangers' opinions.
While current trends are important to them, they tend not to use hashtags. Additionally, an outfit-saving function is considered a valuable feature.Users prefer to engage from places where they feel safe. They enjoy publicly posting at events to diarise moments. Additionally, they like to follow influencers and seek inspiration from social media and friends.
Users prefer sharing outfits with friends for meaningful feedback. They coordinate with friends and family and share outfit ideas to plan for events.
Personas
Drawing from our research findings, we developed two personas to represent our main user group. Previous research indicated a lack of resources for partners navigating fertility issues. Thus, we created Nicky (under 18) and Mina (over 18):
Nicky, 16 years old, loves fashion trends, follows clothing brands and influencers online, tries new styles, and helps friends choose outfits for events.
Mina, 21, is a university student in Melbourne who expresses herself through fashion. She finds inspiration on Instagram and Pinterest, shops smartly, and mostly shares outfit photos with friends for advice.
Customer Journey Map
03 Develop
Design Process
We utilised the Double Diamond Design Process, adhering to a user-centred approach through four distinct phases:
Discover: Problem definition, one-on-one interviews, competitor analysis.
Define: Affinity mapping, empathy mapping, user personas, and customer journey mapping.
Develop: "How Might We" questions, Crazy 8’s, MVP development, storyboarding, wireframing, high-fidelity prototyping, user testing, and design iteration.
Deliver: Final presentation.
Defining the Problem
Young adults often struggle to find a fashion platform that combines fun and functionality when sharing their outfit ideas. They face challenges in receiving constructive feedback and saving outfit inspiration, leaving them feeling disconnected from a community that truly understands their fashion journey.
01 Discover
User Research Goals
Identify Key Features:
Determine the essential features users want in a fashion platform.Discover Pain Points:
Understand the challenges users face in sharing and receiving outfit feedback, focusing on individuals under 18 and in their early 20s. Empathise deeply with our target audience.Assess Privacy Needs:
Gauge user privacy concerns and preferences, and investigate how users currently use social media to find fashion ideas.Evaluate Engagement Factors:
Identify what makes a platform enjoyable and engaging for users.Set Experience Expectations:
Discover user expectations for a seamless and satisfying fashion-sharing experience.
User Research 1 / Interview
Key Findings
Our research highlights the importance of creating a space for positive reinforcement, free from negativity or bullying. Private groups emerged as a safe environment where friends naturally provide positive feedback.
Users expressed a strong desire for control over their profiles, including access settings and visibility of their outfits.
While confident in their profile settings, participants identified challenges in sharing and accessing outfits, sparking discussions on enhancements.
Private groups were favoured by participants for sharing outfits exclusively with invited friends, indicating a preference for more intimate sharing settings.
There is a need to allow users to showcase multiple items in a single experience, aiming to streamline the current practice of sharing multiple outfits via screenshots.
Live feedback on outfits was identified as crucial for user decisions in clothing purchases. Further exploration is needed to promote instant engagement in providing feedback.
User Research 2 / Competitive Analysis
Market Overview: We analysed four popular social media apps and one outfit rating app to understand their connection to the fashion industry. This analysis provided crucial insights into how these platforms are used in the context of fashion.
Key Discoveries: Our findings helped shape our interview questions and revealed high functional predictability among social media apps. This predictability highlighted areas of overlap, guiding us to identify gaps and opportunities for innovation in our product.
02 Define
Problem Statement
Young adults seek a fashion platform that offers an enjoyable way to share outfit ideas, yet they face challenges in receiving valuable feedback and effectively saving outfit inspirations.
Affinity Map
Affinity Map Insights
Current research participants prefer private text messaging.
Social media is the primary way users share outfits, and emojis are seen as a fun way to rate them.Users show a strong preference for private groups and generally are less concerned with strangers' opinions.
While current trends are important to them, they tend not to use hashtags. Additionally, an outfit-saving function is considered a valuable feature.Users prefer to engage from places where they feel safe. They enjoy publicly posting at events to diarise moments. Additionally, they like to follow influencers and seek inspiration from social media and friends.
Users prefer sharing outfits with friends for meaningful feedback. They coordinate with friends and family and share outfit ideas to plan for events.
Empathy Map
Personas
Drawing from our research findings, we developed two personas to represent our main user group. Previous research indicated a lack of resources for partners navigating fertility issues. Thus, we created Nicky (under 18) and Mina (over 18):
Nicky, 16 years old, loves fashion trends, follows clothing brands and influencers online, tries new styles, and helps friends choose outfits for events.
Mina, 21, is a university student in Melbourne who expresses herself through fashion. She finds inspiration on Instagram and Pinterest, shops smartly, and mostly shares outfit photos with friends for advice.
Customer Journey Map